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MPC is proud to present Content vs. Technology: Driving Mortgage Sales in a New Era. This series designed for loan originators is hosted by Mike Gulitz, Founder and CEO of MPC, the creators of Mortgage Planner CRM.
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For more information about MortgagePlannerCRM: Click Here
SIGN UP FOR A FREE TRIAL: Click Here
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MPC FREE Summer Webinar Series - Content vs. Technology from MPC on Vimeo.
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Double your Loan Volume with Jeremy Forcier!
Don't miss this amazing Live Event with Jeremy!
Don't miss this amazing Live Event with Jeremy!
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Join us at Mortgage Rev in Orlando, FL. July 8th and 9th 2010!
Click here to buy ticket and more info!
We are excited to announce the fast approaching Mortgage Revolution, a conference for mortgage professionals, to influence a positive change in our industry and we want you to join us!
What is
Mortgage Revolution?
Mortgage Revolution is a grass-roots movement for mortgage professionals, brought to you by mortgage professionals.
Whether it's the opportunity to expand your network of friends and colleagues, learn a new trick of the trade to improve your game or simply become part of a progressive movement to raise money for charity, Mortgage Revolution is an experience that everyone will enjoy.
The creators of Mortgage Revolution began their movement with a simple vision:
Looking forward to seeing you in Orlando!
Sincerely,
The Team at MPC
Click here to buy ticket and more info!
We are excited to announce the fast approaching Mortgage Revolution, a conference for mortgage professionals, to influence a positive change in our industry and we want you to join us!
Mortgage Revolution is a grass-roots movement for mortgage professionals, brought to you by mortgage professionals.
Whether it's the opportunity to expand your network of friends and colleagues, learn a new trick of the trade to improve your game or simply become part of a progressive movement to raise money for charity, Mortgage Revolution is an experience that everyone will enjoy.
The creators of Mortgage Revolution began their movement with a simple vision:
"To create an environment that allows people
to participate in a positive change of pace."
- Mark Madsen, Co-Founder of
MRev
The conference is a two-day ride with topics that include:
The conference is a two-day ride with topics that include:
- Living on the Wire
- Focusing on VA Lending
- Getting Your Weekends Back
- Leveraging Systems in Your Mortgage Practice
- Branding Yourself Like Coca Cola
- The Ultimate In-Process Workflow
- And much more!
Looking forward to seeing you in Orlando!
Sincerely,
The Team at MPC
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My BNI Chapter, The Fortune Builders, hosted out annual visitor's day event this week. This is a great opportunity for each of my member partners to invite other non-competitive professionals to experience the BNI process. Its also our single largest recruiting opportunity during the calendar year.
This year I volunteered to be one of the Event Coordinators along with my colleague Joann Pitteloud, an exceptional business coach from Accomplishment Coaching in San Diego. Joann & I received complete training from the BNI directors on how to guide and coordinate the chapter during a 6 week promotional period, culminating in an event that this year produced 55 visitors and so far about 10 applications for membership. Not bad for a chapter of only 25 professionals.
I learned from studying Jim Rohn that sales is an essential skill to possess if you want to be successful in business. Jim also teaches that if you want to really increase your success and income, you should become a master of promotion. It makes perfect sense if you consider the power of leveraging larger numbers of people to get your message delivered.
Over the years, I've been involved with promotions for ranging from filling a living room to filling a banquet hall at the Mirage Hotel in Las Vegas. One thing that I have come to rely on is something that BNI calls "The Rule of Halves."
For a membership drive, the results looks something like this:
25 people agree to send 40 invitations to an event to their database of contacts. (25 X 40 = 1000 invitations)
With consistent follow up (minimum of 3 calls) to each recipient of the invitation:
* 1000 X 1/2 agree to attend = 500
*
500 X 1/2 actually attend = 250
*
250 X 1/2 take membership application = 125
*
125 X 1/2 turn in the app = 62
*
62 X 1/2 members accepted = 31 (3% Close Ratio)
The great thing about a referral organization like BNI is that once those 31 new members attend training, the chapter begins to receive a tremendous ROI for its efforts. Consider that each new member knows at least 25 people. That means that each member of the chapter has the potential to extend their contact sphere by 7750 people. Even if each member, only realizes a (1/2%) penetration into that potential contact sphere, it would result in 38 new deals or transactions over the next 1-2 years. The numbers are staggering if you drill deeper than the initial Tier 2 referral to the 250 people that those 38 new clients or customers know.
This year I volunteered to be one of the Event Coordinators along with my colleague Joann Pitteloud, an exceptional business coach from Accomplishment Coaching in San Diego. Joann & I received complete training from the BNI directors on how to guide and coordinate the chapter during a 6 week promotional period, culminating in an event that this year produced 55 visitors and so far about 10 applications for membership. Not bad for a chapter of only 25 professionals.
I learned from studying Jim Rohn that sales is an essential skill to possess if you want to be successful in business. Jim also teaches that if you want to really increase your success and income, you should become a master of promotion. It makes perfect sense if you consider the power of leveraging larger numbers of people to get your message delivered.
Over the years, I've been involved with promotions for ranging from filling a living room to filling a banquet hall at the Mirage Hotel in Las Vegas. One thing that I have come to rely on is something that BNI calls "The Rule of Halves."
For a membership drive, the results looks something like this:
25 people agree to send 40 invitations to an event to their database of contacts. (25 X 40 = 1000 invitations)
With consistent follow up (minimum of 3 calls) to each recipient of the invitation:
* 1000 X 1/2 agree to attend = 500
*
500 X 1/2 actually attend = 250
*
250 X 1/2 take membership application = 125
*
125 X 1/2 turn in the app = 62
*
62 X 1/2 members accepted = 31 (3% Close Ratio)
The great thing about a referral organization like BNI is that once those 31 new members attend training, the chapter begins to receive a tremendous ROI for its efforts. Consider that each new member knows at least 25 people. That means that each member of the chapter has the potential to extend their contact sphere by 7750 people. Even if each member, only realizes a (1/2%) penetration into that potential contact sphere, it would result in 38 new deals or transactions over the next 1-2 years. The numbers are staggering if you drill deeper than the initial Tier 2 referral to the 250 people that those 38 new clients or customers know.
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