Tip #4 - Blog Like a Big Dog
Blogging has seen a strong comeback since the advent of social media. The challenge of promoting a blog has been made much easier with the audience of friends and followers that
writers and industry experts have been able to attract for free using Facebook, LinkedIn, Twitter and the growing list of other online communities. Now you can write your latest blog entry and post a link to it using a tool like Gist or Ping.fm. These services will post your message to every social media account that you have built and maintain on the web in just seconds.
If you have a Flip Camcorder or Webcam, you can record a short 5-Minute video, tip of the day or coaching message. Post it to your blog directly or by uploading your video to a free service like YouTube. Then, simply copy the HTML code generated after the upload is complete to your blog page. You will be able to regularly post live video on your website hosted by YouTube.
If you are new to blogging, check out the following free sites to get started:
• http://www.blogspot.com
• http://www.blogger.com
CRM Tips:
• Add an email template to your CRM inviting each of your new prospects, partners and clients to read your blog.
• Broadcast new posts from your CRM email to drive traffic and track openings.
• Create an additional field called "Blog" on the contact pages of your CRM near the Client's address, phone number and email address. Copy and paste your partner or client's Blog URL into the new field.
• Add a "My Blog" group in your CRM for your subscribers to your blog or RSS feed.
• Add "My Blog" to the list of lead sources in your CRM. Track the leads and inquiries that you receive from your blog subscribers.
You may be wondering how many bodies you will need to hire to maintain all of these social media accounts. My guess is you are not in social media and must maintain other means of revenue to build a successful business model. Don't worry. It's time to share some of my favorite short-cuts with you.
Blogging has seen a strong comeback since the advent of social media. The challenge of promoting a blog has been made much easier with the audience of friends and followers that
writers and industry experts have been able to attract for free using Facebook, LinkedIn, Twitter and the growing list of other online communities. Now you can write your latest blog entry and post a link to it using a tool like Gist or Ping.fm. These services will post your message to every social media account that you have built and maintain on the web in just seconds.
If you have a Flip Camcorder or Webcam, you can record a short 5-Minute video, tip of the day or coaching message. Post it to your blog directly or by uploading your video to a free service like YouTube. Then, simply copy the HTML code generated after the upload is complete to your blog page. You will be able to regularly post live video on your website hosted by YouTube.
If you are new to blogging, check out the following free sites to get started:
• http://www.blogspot.com
• http://www.blogger.com
CRM Tips:• Add an email template to your CRM inviting each of your new prospects, partners and clients to read your blog.
• Broadcast new posts from your CRM email to drive traffic and track openings.
• Create an additional field called "Blog" on the contact pages of your CRM near the Client's address, phone number and email address. Copy and paste your partner or client's Blog URL into the new field.
• Add a "My Blog" group in your CRM for your subscribers to your blog or RSS feed.
• Add "My Blog" to the list of lead sources in your CRM. Track the leads and inquiries that you receive from your blog subscribers.
You may be wondering how many bodies you will need to hire to maintain all of these social media accounts. My guess is you are not in social media and must maintain other means of revenue to build a successful business model. Don't worry. It's time to share some of my favorite short-cuts with you.
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